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The Powerful Storytelling Idea Used by Apple
Apple has mastered the art of storytelling, making each product launch feel like a journey, a story that’s hard to resist.
And what makes Apple’s story so powerful?
It’s a simple structure that we can all relate to — a hero with a problem, a guide who steps in, a plan, and a success story.
This structure is why we remember Apple’s campaigns.
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It’s also why millions flock to buy their products every year.
Let’s break down how Apple uses this storytelling framework.
A hero. A problem. A guide. A plan. Action. Success.
Each of these steps plays a role.
But what does this mean in Apple’s world?
The first step: A Hero
Apple didn’t just build products; it created heroes.
Who is this hero?
It’s the person who chooses Apple.
It’s anyone who wants to stand out, who values design, privacy, and innovation.
Apple defined its ideal customers as people who appreciate quality and see themselves as unique.
