PAS Copywriting Framework Explained Completely with 7 Examples

Knowing different copywriting frameworks is important. It helps you write persuasive and effective content. One of the most popular frameworks is the PAS copywriting framework.

PAS stands for Problem, Agitate, Solution. Let’s break it down.

• P (Problem): State the customer’s problem.
• A (Agitate): Make them feel the pain or discomfort that the problem causes.
• S (Solution): Offer a solution that solves the problem.

Why use a framework like PAS?

A framework helps by providing a clear structure that makes tackling tasks more manageable.

It takes what might feel overwhelming and divides it into logical, smaller steps.

For copywriters, using a framework ensures that they cover every essential point, from identifying the customer’s pain to providing a practical solution.

This way, the result is consistent, engaging, and persuasive content.

People choose to use frameworks because they improve efficiency significantly.

Instead of creating something new from scratch each time, a framework works like a reliable guide.