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Does publishing lots of educational content get you more business?
Publishing educational content drives more business.
Have you ever wondered if it works?
Yes, it can boost your visibility.
Publishing educational content to increase brand awareness is not new.
Businesses used to publish books and guides.
They created educational pamphlets and brochures.
They organized workshops and seminars to promote their products.
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Content marketing grew as the Internet became popular.
Many experts now say not to rely solely on educational content.
Should you only teach people?
No, also share success stories.
Tell how you help customers with your expertise.
Some even suggest stopping educational content altogether.
Should you publish educational content?
It depends on your audience and product.
I’ve seen coaches publish lots of educational content.
If you offer coaching or educational materials, publishing is essential.
