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Does blogging still work for businesses?
A few years ago, blogging was the king of the internet. Some businesses didn’t even bother with a traditional website. Just a blog. That’s where all the action was. No fancy landing pages. No elaborate navigation. Just a scrolling feed of posts, raking in traffic and sales.
Why did blogs explode in popularity?
- People made money from ads. Then they started teaching others how to do the same, fueling a gold rush.
- Businesses believed blogs could push them to the top of search rankings.
That was then. What about now?
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Frankly, I have no idea how the ad-driven blogging world is holding up. Remember ProBlogger? Does anyone? No clue if it’s still around. But business blogging? That’s alive and kicking.
Here’s the thing: a business blog forces fresh content onto your site. Google loves that. Customers love that.
And whether you like it or not, a blog demands regular updates. It keeps your website from becoming a fossil.
Every new post means more topics covered. More keywords, both obvious and obscure. More ways for people to stumble upon your site.
